I didn't take the typical path into cannabis accounting. I spent a decade at places like PwC, Wells Fargo, and CBS Interactive—learning how big organizations keep their financial houses in order when the stakes are high and the scrutiny is real.
Then I brought everything I learned to an industry that desperately needed it.
When Embarc hired me as their first accountant, there was no playbook. I built their entire finance function from the ground up—policies, reconciliation processes, controls to protect the cash flowing through every month. Two audits later, we had just three adjustments total. For any company, that's a win. For an early-stage cannabis operator? People told me it shouldn't be possible.
That's the thing—it is possible. You just need someone who's done it before. Through Prism CFOs, I help cannabis businesses build the same solid foundation: books that are investor and audit-ready, reports investors can trust, and systems that won't fall apart when you start scaling.
